GoPro has relaunched its Trade-Up program, this time as a permanent option for customers located in the United States. The program first launched last year, but only as a temporary promotion limited to previous-generation GoPro cameras exchanged for discounts on current-generation models. This time around, GoPro is accepting nearly any digital camera in any condition.
The company says it will accept any GoPro or non-GoPro digital camera under the program, and that any condition is acceptable, including `destroyed.` To participate, customers must use the Trade-Up website to purchase either a Fusion or HERO6 Black, where they`ll receive a $50 discount on the HERO6 Black (bringing the price down to $350) and/or a $100 discount on the Fusion (bringing the price down to $600).
GoPro provides the customer with a prepaid shipping label to send the company their trade-in camera; once the trade-in is verified, GoPro ships the newly purchased camera to the customer.
According to the program`s FAQ, the trade-in camera must have a new value of at least $100 USD, and while multiple cameras can be traded-in, only one discount can be applied per camera purchase. Customers have 45 days to ship the trade-in to GoPro; once received, the company will charge their payment card for the new device.
Explaining why it decided to expand the program to cover any digital camera, GoPro says, `Itīs not so much that we want your old camera. We just want to make it easy for you to get your hands on the latest and greatest GoPro.`
Press Release
GoPro Launches Camera Trade-Up Program for HERO6 Black and Fusion Cameras
Send in Any Older-Generation GoPro - or Any Other Digital Camera - and Receive $50 off HERO6 Black and $100 off Fusion at GoPro.com
SAN MATEO, Calif., April 18, 2018 - GoPro, Inc. today announced the launch of its camera Trade-Up program, offering users in the United States the ability to trade up from any previous-generation GoPro, or any other digital ...
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